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Sunday, 12 March 2006
The Three Types of Blogs: Producers, Reviewers and Pointers
 
Three categories of blogs: Producers, Reviewers and Pointers

I've been thinking about the types of blogs I read and it dawned on me that most of them fall into three fairly distinct categories. Each type of blog (and blogger) serves a unique purpose. I thought I would run this up the flagpole and see who tried to burn the flag. I present to you this simple model of blog categorization.

The 3 Categories of Blogs

Producers: These are blogs that create original content (for the most part). The posts you see tend to be a little longer although that doesn't have to be true. I would count my own blog as part of this category. Producers are the source of much of the original material.

Reviewers: These blogs take topics that are originated elsewhere and put their own spin on the material. Often they will expand the topic or take it off in a different direction. The hallmark of these blogs is that they don't simply point to the source material; they riff on it somehow.

Pointers: These blogs serve to connect readers to content found elsewhere. Sometimes these are aggregators on a single, well-defined topic area. Sometimes they can be quite broad. Usually, there is very little (or no) commentary on the linkages.

Each of these types of blogs is important in its own way. You need them all. The blogosphere needs them all. Unless you are one of the handful of premiere bloggers, your work is most likely servicing the long tail. By recognizing and appealing to these types of blog categories, your reach is expanded beyond your own web page or RSS feed. This type of interconnectedness is the lubricant of information diffusion across the semi-permeable membrane of the blogosphere.

Can you think of other types of blogs that deserve to be included here?

I'm interested in your thoughts.

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Posted By EGM at 11:05 PM

Replies
24 Apr 2006
Send an email  Jim
Hi This reminds me of the old consultancy saying of Finders (sales people), Minders (project managers/managers) and Grinders (the people who do the work). I think when you look at people's blogs they seem to metamorpose from pointers, to reviewers to producers. If they stick with it. But of course that's the point - they need to keep posting. Otherwise their unique voice is never born.
24 Mar 2006
Send an email  EGM
I'm glad you all like this classification scheme. Thanks for reading!
23 Mar 2006
Send an email  Susan
Bang on. Good analysis!
23 Mar 2006
Send an email  Eddie
This is a good- I try to lean mostly on the producer side, but I'd say large chunk is reviewing. I like to point as little as possible and at least provide *some* reason why I'm pointing to it. The only points I've done in recent memory have both been to this site.
19 Mar 2006
Send an email  Murli
Eric, this is an excellent categorization of blogs. So good, that I am referencing you in an article I'm writing for an Encyclopedia of E-collaboration. http://dzynovation.blogspot.com PS: I was directed to your site from the following site that I now recognize as a Pointer: http://www.usernomics.com/news/2006/03/three-types-of-blogs-producers.html

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Just about everything Eric writes is worthy of your attention, so...go check out his little gem of a blog. You won't be sorry.



Normally I put interesting Long Tail comment that I've found elsewhere in my sidebar, but this one was too good to thumbnail.



ICE beat me to the punch here, but that's alright since I LOVE the writing style there.


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