Customer Experience
What if your favorite store put a juggling clown outside its doors and wouldn't let you enter until you watched his routine...every time you shopped?
Sound absurd? Well, your web site might be doing the virtual equivalent right now. Or worse.
This is just one lame example to get you thinking about the importance of "customer experience." In the old days, you could piss off a customer or two if you were the only drugstore in town. But now you are on the Internet and no page is irreplaceable. If you tick off a customer, even just a little bit, they may bolt for one of your competitors.
Every mouse-click needs to be lovingly hand-crafted.
Otherwise, it's Click, Click, BOOM!
Let's talk about how to sculpt your customer experience. |
